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What made everyone move to Bluesky or Threads instead of Mastodon?

What made everybody move from a corporate social media platform to another corporate social media platform instead of the fediverse?

After all, the Fediverse and Activitypub is much more mature than Bluesky and the copycat AT protocol or Threads and ... whatever they use.

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  • @dch82 mastodon can't go mainstream because its emphasis on decentralization is too prominent in its communication, which complicates its adoption

    However, modern social networks can still stand out, provided that federation is natural and not explicitly mentionedā€”similar to how Threads operates currently

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