What made everyone move to Bluesky or Threads instead of Mastodon?
What made everyone move to Bluesky or Threads instead of Mastodon?
What made everybody move from a corporate social media platform to another corporate social media platform instead of the fediverse?
After all, the Fediverse and Activitypub is much more mature than Bluesky and the copycat AT protocol or Threads and ... whatever they use.
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In addition to many of the fine points made in other comments I think it's silly to overlook the power of celebrity worship and weird-ass parasocial relationships with famous people.
There exists a large number of people who aren't really interested in discussing <topic_x>, they just want to know what <favourite celebrity whos life I have deluded myself into thinking is attainable by me> thinks about the topic so that they can regurgitate it and feel like they're "the same".
I'm sure if Chappell Roan or whatever "the kids" think is cool these days had jumped to Mastodon we'd be seeing something very different. TBH I'm mildly surprised that we didn't see more record labels standing up instances. It's always boggled me that people have just trusted the service desperately trying to be known as "X" as an authority on identity.
One reaon for why any company would rather just an x alternative rather start up a lemmy or mastodon instance of their own is externalize the responsibility. If someone else run the site then you can't be blamed when it goes down
Don't forget about moderation. It's all fun and games until someone starts posting hate speech, copyrighted material, porn (legal or otherwise) or worse...