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Did NFL Canada just send these two? They are only sharing Sarah’s posts on their insta. I feel like Sarah and Shine came up with this idea and pitched it. Who at the NFL would think, “Hey this influencer only got a million dollar cottage and are renovating their whole house - let’s give them an anniversary trip, people will love it!” This trip isn’t influencing or exposure it’s privilege and bragging.
They seem to be sitting almost alone, too. Very weird. Haven't seen any other influencers there or NFL Canada sharing much. Their event in Toronto looks more fun! NFL Mexico is sharing a ton from Brazil. It feels weird and off!
I trust they are genuinely embarrassed for their organization now when they see the content of her Instagram feed in Brazil. A good chunk of it is shot in the freebie hotel bathroom they shelled out for and her in underwear, displaying the stretch marks (again?), and pathetically seeking praise for her outfit !
This! It’s pathetic the content she has shared on this HOSTED trip. All she’s done is get down to her underwear and put on ugly outfits and also filmed a video in a skimpy bikini insinuating her and her husband are getting it on. This is really the person they wanted representing their brand???
It all seems off brand
Feels very transactional, lucrative influential partnership