Google is facing another crucial court case in the US – and it could have major consequences for online advertising.
Google is facing another crucial court case in the US – and it could have major consequences for online advertising.
One month after a US court ruled Google had an illegal monopoly on online search, the tech giant is back in court defending allegations it has also monopolised internet ads.
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No one is forced to use our advertising technologies – they choose to use them because they’re effective.
Like an antlion saying "ants aren't forced to fall into my trap! They choose to!".
Google's advertisement monopoly is directly associated with its other monopolies: browser monopoly, search, mobile OS, video sharing. It can use each of those monopolies to change the rules of the game ever slightly, to prevent competitors from entering or remaining into the market.
"You don't have to add ads to your webpage, but if you don't nobody will find you using our search engine"
They be making everyone "choose" to add their ads/trackers to their website
And now they are also making everyone agree to having their data splurged up by the giant monstrosity that is now google: share or die.
All disguised as real choices 😁