Maybe. I guess I hate the idea behind Jira more than Jira itself. I call it middle management driven Agile.
Also doesn't help that Jira (and Confluence) were fucking slow for a long while. Nobody wants to use slow software as an integral part of the dev chain.
Anything simple. I'm using Linear at my current job, which is fine. I've used Trello in the past, also fine. Best experience so far was using the GitLab issue tracker, but it as not a product team so YMMV.