Tupperware has filed for bankruptcy – is multi-level marketing in trouble?
Tupperware has filed for bankruptcy – is multi-level marketing in trouble?
Tupperware was a pioneer of ‘multi-level marketing’ and enjoyed decades of success. Its demise offers important lessons for marketers in an age of new ‘side hustles’.
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Not really. It's weird Tupperware was still doing any of that instead of just selling at stores exclusively or even opening a Tupperware store made up of everything from food containers to big storage bins and such.
But MLMs are very much a thing. My wife is one of those people who somehow makes bank selling Tea to women who are running to hand her hundreds of dollars per order without her making much of an effort.
Your wife is at the top of the pyramid. Those women handing her hundreds are her downline, and statistically they're probably getting fucked over.
Or she lucked out and found a bunch of women who really like tea... Nah.
Yeah cause women HATE tea. /s
They aren't ordering massive amounts because they like tea. People in MLMs don't make money selling stuff. They make money recruiting other people to sell stuff.
Tupperware was being sold in Target. Their bankruptcy has nothing to do with MLM.