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They expected to show a large influx of visits when they create an event. They will show user counts and to the result to their investors. It’s all calculated and we’re all falling for it.
I'm not falling for it. Just looking at it from lemmy and laughing lol
People that keep making this dumbass "engagement" claim have no goddamn idea what they're talking about. Nobody is falling for jack shit. The "engagement" of people going on to place to troll is miniscule. Like you said, half of us aren't looking at this on Reddit. It's being broadcast everywhere else and the tech outlets that an investor will see are reading about how much the user base fucking hates the product.
I mean I do analytics on site engagement metrics professionally, like as my job that pays me money, and based on that and past instances of r/place, I can make an educated guess that:
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They were desperate to improve July usage numbers because projections were looking shitty after the events of the past month.
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r/place has traditionally been a good way to juice engagement numbers
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They pulled a lever they knew would generate the results they needed
Is it temporary? Sure. But this buys them some time and August's numbers are August's problem.
Here's are the stats from a previous instance of r/place:
Social platform Reddit re-introduced its collaborative social experiment r/Place on April 1, leading to the highest daily active users (DAUs) its mobile app has ever seen
So yeah, they'll get the juice they need, probably, but the fact that they were compelled to even need to pull that lever says a lot, imo.
I mean, as an Ad Tech guy, the problem is that they’re at the stage where they need to increase revenue, not just engagement numbers. Look at Twitter: The dollars can simply flow out of an ad supported social media company and to the big boys fairly easily.
This is the issue with the tech industry as a whole right now. High interest rates mean the DAU jig is up.
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Even investors pay attention to the news, and this single picture speaks louder than words.
Surely any decent investment means they research the company. That'd be stupid business decisions. Although, Investors are immoral.
Investors are immoral. And they research the company but they don’t necessarily tour the whole thing. If they research the numbers. Then they see this. Now the whole gate is towards Spez. I bet we will soon see an announcement where he steps down (with a bonus) and the investors can be reassured that it’s all good. Plus they get huge visit numbers.