Lyft now lets drivers prioritize matches with women and nonbinary riders

I honestly have no idea why this was a problem that Lyft felt needed a solution.

This is the best summary I could come up with:

The feature offers Lyft drivers an option to turn on a preference in the Lyft app to prioritize matches with other nearby women and nonbinary riders.

Choosing this will “increase their chances of matching with women and nonbinary drivers,” according to this blog post from Lyft.

It’s unclear how people can identify in the app to be eligible to select this feature.

Lyft says this feature has been highly requested and will give women and nonbinary people more control over both the driving and riding experience.

The company also says it hopes it will encourage more women to take on the role of Lyft driver, which Lyft says pays close to $36 per hour (on average, including tips and bonuses).

Currently, that demographic accounts for less than a quarter of Lyft drivers, which is comparable with the rest of the rideshare industry, according to a report by Gridwise.

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