Those of us old enough to remember BBS servers or even rainbow banners often go down the nostalgia hole about how the internet was better “back in the day” than it is now as a handful o…
Am I the only one that really detests the word “enshittification”? It feels like someone couldn’t be bothered to look up the correct term and lots of other lazy people ran with it.
Mind you, that feels like modern language in a nutshell.
It was a term coined to describe the step-by-step process modern tech platforms go through:
be good, get customers, grow
get large enough to corner market, concentrate on profits
get large enough to move to politicise their approach, drive out competition through aggressive tactics, and lock in consumers
drive more profit through dark patterns and ensure nobody wins but the stakeholders
It's specifically that, and there wasn't a word that described that process previously, as it's only something that's possible in a modern, "web scale" worldwide platform.
I feel your pain. I am not a native english speaker but I see lots of comparable words come up in my language. I believe they are wrong but I know many "wrong" examples that were wrong a century ago but they are part of the daily language now.
I mean its a bombasticatic term for "capital accumulation" in the tech sector. Or, more accurately, the effects of capital accumulation and monopoly in the tech sector.
I was wrong, I could be bothered. None of the alternatives were really great or obviously a better word. Closest I came up with was "quality erosion", but it doesn't convey the same feeling of anger and sadness.
It seems superfluous to complain about a word’s use when you don’t have a better alternative. Language is ever growing and evolving, especially slang. An English speaking time traveler would not be able to communicate very well with English speakers from 500 years ago. Let people have their things.