LAURA CHAMBERS, CEO, MOZILLA CORPORATION As Mark shared in his blog, Mozilla is going to be more active in digital advertising. Our hypothesis is that we n
And, for the foreseeable future at least, advertising is a key commercial engine of the internet, and the most efficient way to ensure the majority of content remains free and accessible to as many people as possible.
I'm afraid they aren't wrong. The majority of people aren't going to pay for access to random blogs etc. So we'd end up with only the big players having usable sites.
People kick off about ads but rarely suggest an alternative to funding the internet.
Back in the day ads were targeted based on the website's target audience not the user's personal data. It works fine but is less effective. Don't see why they couldn't go that way.
The dot com bubble made the Internet explode, sure, but corporate sites weren't the entire internet back then. There were far more niche sites, web rings, forums, etc...
The reason I mentioned the dot com bubble is because a lot of the companies back then failed because they couldn't figure out a sustainable business model. It was mostly hype-driven with the idea of getting users first, then figuring out monetization later.
That's why we have ad-supported sites today. It was the main business model that was the most sustainable.
There were a lot of small sites, sure, but a lot of them were hosted on services with no real business model. Even back then, not a lot of people self-hosted.
More effective is a massive understatement. Now they can precisely measure effectiveness and adjust their strategy in real time to maximize output. They have increased effective effectiveness several fold. The cat is out of the bag, even if we try to roll this back the googles of the world know the data is there and can’t not harvest it. Our best strategy has to combine regulation and monopoly busting, break these companies into smaller ones that have less power to comb through big data.
For a good read on this, check out The Age of Surveillance Capitalism by Shoshana Zuniga.