It does though, you can customize your face and body. The body customization is pretty limited (fat/medium/small) but the face can be changed a lot to be unique.
This reminds me of my first account in Eve Online. I spent two hours in character creation, in awe with the graphics, hyped by what would come next...to never see my character in the game.
Character creation was just a glorified creation tool for HUD avatar.
The pain is real