Sure, now draw the stacks of coins to-scale, Prager-U, I dare you!
They're obviously taking advantage of the fact that the average person doesn't realize how wide the wealth inequality gap has gotten. Or, to put it another way, they don't realize how badly they've been, and continue to be, exploited by the rich and powerful...
Also look at the slight difference in body language. While all blue figures and the big red boss are visaulized authoritative and defiant with their hands on their hips, the equalized red figures all have slumping shoulders showing meekness. I bet even people not actively noting this will still subconciously be influenced by the negative body language of the "communists".