Video playing, ad that scrolls, two lines of a story, the bottom popping up with notifications every few minutes over the top of more scrolling ads.
Yay internet.
Edit: Oh wow! Did not expect so many responses. First let me say, thank you for taking the time to read and respond! To address the biggest response to use Firefox I actually have it on my phone it's just remembering to break the habit. This was more to show what an average user who just uses what they're used to experiences on mobile browsing.
It's an endless game of cat and mouse, like many other tech "battles". Ad tech blocks the ad blocker, ad blocker unblocks the blocking, rinse and repeat.
Ultimately it's hurting the media industry a lot more than the ad blockers. All of those resources spent on fighting ad blocking could be used to make better content. Ad blocking, however, if often developed by volunteers who enjoy the challenge.