The things consumers most want are features they really don’t want to give us, like expandable storage, replaceable batteries, and other actual solvable problems where they stand to benefit.
What kinda features do you honestly expect? Phones can basically already do everything these days. Of course the most noteable difference is CPU speed but you don't need a new one for that every year, or do you upgrade your PC as soon as a new CPU or graphics card hit the market?
I am on the fence about switching to a Galaxy this year. Someone convince me. I’m coming from an iPhone 12. My biggest hangup is going to be moving my stuff over.