Because under communism you'd get a redistribution of wealth to everyone. In Trump's case the redistribution is the inverse. The methods differ a bit too. During a communist revolution the redistribution is done by the people, and sometimes quite violently. Trump's redistribution is more subtle than that, and is going to involve marketing, laws and last, but certainly not least, government procurement contracts.
I'd bet that if mcdonalds sucked the old cheesepuff enough, they could get a lucrative contract for MREs. Or an exclusive contract for restaurants in military installations.
Get ready to see big corporations lining up outside the Whitehouse with knee pads and a box of tic tacs.