Apple, which is set to release a new iPhone on Tuesday, has increased its share of smartphone sales by converting Android customers and adding teenagers.
As Smartphone Industry Sputters, the iPhone Expands Its Dominance::Apple, which is set to release a new iPhone on Tuesday, has increased its share of smartphone sales by converting Android customers and adding teenagers.
Wireless providers, much like auto dealers, offer discounts and monthly payment plans that make it more affordable to buy the latest model.
The stigma associated with having green text messages is so pronounced that when it came time for Dave Storrs’s 14-year-old son to get his first smartphone, the teenager told his father that he wanted an iPhone or no phone at all.
For more than a decade, he took pride in being what he called an “Android renegade.” He owned a series of LG and Motorola phones, even as his son and other family members pressed him to buy an iPhone.
The migration from Android to Apple has accelerated as promotional discounts, financing plans and trade-in offers make higher iPhone prices less of a barrier.
In 2017, Apple began working with government officials to start manufacturing iPhones locally, a move that has improved affordability by avoiding import tariffs.
The new flagship iPhones that Apple is set to unveil this week will feature speedier processors, more sophisticated cameras and titanium rather than stainless steel cases, according to supply chain analysts.
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