Counterpoint Research's analysis shows that at its peak in 2017, there were more than 700 smartphone brands contributing to the 1.5 billion units sold annually. In 2023,...
I just asked my iphone-hqving mom who knows nothing about tech and she named 5.
I mean, anyone who has a "non-iohone" would be able to at least name the non-iohone(s) they have had. Including phone brands from before iphones that they may guess are still around.
Motorola lost my business when they sold me a phone and then provided a grand total of ONE OS upgrade its entire life (Moto G LTE, shipped with an outdated 4.4 build, and then got a single update to 5.1 before being abandoned forever).
There is no potential for brand loyalty when the brand themselves tell their own customers to fuck off.