Counterpoint Research's analysis shows that at its peak in 2017, there were more than 700 smartphone brands contributing to the 1.5 billion units sold annually. In 2023,...
what was their added value despite cutting down price with their poor hw and integration, shitty drivers?
I mean, FairPhone, Librem, PinePhone have real value and strategy, sure not perfect but this Vitamin (real chinese/french mark), LIPOq or VARK chinese knock-off phones, really, what did they expect?
those craps were like throwaway cameras in the 90's.
But I loved my HTC 10. And let's not forget about LG. Also, Sony, Motorola, Nokia are just a shadow of their former selves.
Today your main choices are Apple, Samsung or a Chinese brand (Oppo, Xiaomi etc). Sure, there are those niche phones like Pixels and Fairphones used mostly by nerds, but they are a tiny market.
I feel like you have Apple, Samsung, Pixel as the big 3 (in the western world)
Then it's Xiaomi, OPPO (and it's subbrands), Motorola and maybe Nokia which are all just "cheaper alternatives" or as I think people think of them "android"
Then you have your niche phones like fairphone etc.
I see more tv ads for pixels than I do for galaxy phones.