This is an interesting sabotage to any figures that want to maintain their presence.
If you search for "brandname twitter", you're probably going to get what you want. "brandname x" will be a SEO catastrophe.
Maybe they hoped to drive people to navigate through their own site and search facilities, but generally, not being where people are looking is a terrible strategy even on a chain of bad strategies.
These design examples are really interesting to me. I would hazard a guess that these types of designs are only popular right now because they are common among rapid design software packages/subscriptions used by companies who don't want to hire real designers. I don't think the styles are inherently bad but they certainly are lazy.