YouTube’s Premium Lite subscription is going away.
I was happily using this for a year or so now. Feels fairer than using an ad blocker. But now they apparently want more money out of people. Feels like some sort of internet video apocalypse is happening, where the services become extremely fragmented and expensive, like YouTube, netflix, hbo, Hulu, Disney+ and whatnot. Each wants some 10-20€ out of your pocket.
I guess that means back to ad blockers and piracy...
I think we're starting to see the beginning of YouTube's end. The algorithm is actively choking the life out of the platform, they're forcing viewers to pay fees that seem to keep getting bigger and bigger, and they're making life miserable for creators while also paying them less and less.
Once another platform comes along that ticks enough boxes to satisfy people then YouTube will be absolutely screwed. The only reason we all use that wretched site is because there is no viable alternative. More and more creators are moving to premium platforms like Nebula that offer better deals for viewers and creators alike. I'm likely to jump ship myself once more people I watch also join up.
Youtube is still the biggest video website on the world and there just isnt a viable competitor to it and nor is there financial incentive for anyone to jump into something like it given the overhead and cost. Hell even early on when youtube was lower resolution and ran worse on hardware it still beat out competitors like vimeo, dailymotion, and the various early internet content creator sites that spun off of youtubes early copyright purge.
At the end of the day they serve a tiny amount of ads which honestly is more of a minor inconvenience(especially when you remember what TV was like) and the algorithm is pretty hit and miss(personally on my feed it's not bad). Even worst case scenario if the adblockers stop working youtube will probably still not die.
It would take an antitrust hearing or something to really push youtube off of it's top spot and it would be interesting to see what that would look like for the site(though I suspect a google dismembering would leave youtube intact and just remove it form other alphabet brands which wouldnt entirely fix the issue).
Hell look at what happened on reddit. That was a very visible very big protest and there was a huge amount of outrage and reddit skews nerdy enough that the userbase actually pays attention and cares about whats going on. Weeks later and not a lot has changed. Lemmy and some other alternatives became viable but even then it And thats essentially just a big message board which links to content on other sites, in terms of design it should be easier to replicate compared to an open video site that anyone can upload to.
I wouldn't say that nothing has changed. Maybe you have to be a former daily user to notice, but most of the subs have gone downhill. Quality of posts is at a 10-year low, likely due to the mass exodus of power users and mods. I'm not saying that every valuable user has left, and I'm not saying that reddit is dead. But the quality-to-shit ratio went from 60/40 to 40/60, and it is noticeable.
I think what's likely to happen isn't that we'll see one replacement for YouTube, but a large number of niche and possibly subscription based or peer to peer sites that collectively end up offering everything of value that YouTube does/used to.
What requires YouTube's end is a competitor, and there is no competition. People might complain about YouTube, but it still remains the free video streaming platform. Everything else is paid, including small streamers like Nebula. You also have small content creators relying on YouTube to advertise and draw traffic.
You might jump ship, but the market doesn't seem to be doing so. If anything, people are reevaluating their paid streaming services to go less instead of more. People will complain about YouTube, but it is still the cheapest option.
Once another platform comes along that ticks enough boxes to satisfy people then YouTube will be absolutely screwed.
This is 100% true, the issue is it's very unlikely for that happen out of nowhere. Youtube is a service that needs a lot of work & $ to compete with & they have all the content creators locked in as well.
Personally I would love to be on a video platform where people just want to spread information for fun & to educate people, how youtube used to be, instead of everyone monetizing everything with clickbait video covers, titles, while making arbitrarily long videos to satisfy some Youtube ad criteria.
User content deliver platform is a really bad business model cause:
there is always that free option, pirate, rip record and the share, or simply patreon that skips the platform's fee taking once you are big enough.
if you try to charge for ad, then you need enough conversion rate(views->click through, views->query or views->sales), there is really not much options to do this, if you make another youtube clone, you pretty much can't pay for the infrastructure nor bandwidth.
you still have to deal with all the other stuff, DMCA, content moderation, age restriction, reports, etc.(these are cost sink that does not generate revenue at all.)
I don't know how Nebula do the revenue split, can a user even specify like I want to support this creator only? cause from what I see only 50% revenue is distributed, that means the bigger channel you are traffic wise, the more you get from sign ups. so smaller creators might not have a good time there compare to the patreon model.(where user pay directly to them and the end user just watch youtube or from other source direct stream/download).
Nebula is so cheap I have a subscription even though I almost never use it. I would use it more if they had a better recommendation system, as it is now you almost have to search for a specific video you want or dig through piles of random videos you don't care about.
Nebula seems geared as a curated collection of small content makers that make more money per watch of Nebula content than YouTube. You also have some content creators who get additional funds to do larger productions on Nebula that are either Nebula exclusive or Nebula first.
I would probably see it as a middle ground between YouTube and a Patreon gift.
I really hope there is something like a flare system. You pay a fixed price every month, and that money gets distributed by watchtime or likes or so between creators. Including higher budget creations such as series and movies. Maybe depending on production budget, they can get a multiplier. Since a movie minute is usually a lot more expensive than a random guy talking into a microphone.
YouTube already does that, though? In fact your premium sub helps creators much more than a non-premium viewer does. Of course the multiplier proposition would be new/different.
Not trying to shill for YouTube but that's one of the main reasons I have a subscription is to support creators I like.
So they're actively working to block ad blockers, showing more ads, and bundling the ad free version with a worse version of Spotify—a no-win scenario.
This is true. Best use is still using something like soulseek for offline files but algorithm actually let's you discover outside of the same couple dozen bands
But soon, existing Premium Lite subscribers will be left with two options: go back to watching YouTube with ads or subscribe to the pricier YouTube Premium that also includes YouTube Music.
I've still got Revanced installed on my phone, but I've gone a step further and setup my own Piped instance, for added privacy. Only downside is there's no Piped client for Chromecast (yet).
I was happily using Lite as well and them just announcing it's discontinuing in a month feels really unfair. I don't want the added functionality of youtube premium. I don't want to pay €15 a month for the same thing I had before for half the money. Now I have to find an alternative, and I think for me it will also be ad blockers and piracy. I'll miss casting youtube to my TV ad free though...
You can totally cast from revanced on your phone to smart tube on your tv. It's not as seamless because you have to set it up once and need to open smart tube open manually beforehand but it's easy enough.
I've posted it repeatedly but I'd like to add the (paid extension) Vinegar extension as a recommendation for iOS Safari.
Enable extension, add YT to home screen and stop seeing ads.
Combined with Banish for Safari - stopping the "open in app" popups on websites, my online experience is golden.
Also YouTube ReVanced if you don't want to watch YouTube in a browser. It's the same as the YouTube app, except with Adblock, and also SponsorBlock and the dislike count re-enabled.
Vanced died after they got a cease and desist from YouTube. You might want to recommend https://revanced.app/ instead, which patches the YouTube APK directly on your phone instead of distributing an APK with modified bytecode (which is the given "reason" YouTube killed Vanced)
ReVanced also has patches to remove ads/crack features for other apps as well, which is an added bonus. They're also open-source
The only thing keeping me on youtube is the fact that i still can have a rss feed (since the app wasn't a good way the check for new videos) and that third party front-ends still work, if they manage to destroy all the third parties apps like reddit i'm out
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After YouTube spent two years piloting Premium Lite, a lower-cost subscription plan for ad-free video viewing in select countries, the platform is pulling the plug on the tier.
In an email to customers, YouTube announced it will no longer offer Premium Lite after October 25th, 2023.
At €6.99 per month, YouTube’s Premium Lite plan first launched in select European countries in 2021, including Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.
“While we understand that this may be disappointing news, we continue to work on different versions of Premium Lite as we incorporate feedback from our users, creators and partners.”
The Verge has received several emails from Premium Lite subscribers to our tipline, informing us of their disappointment, while a ResetEra forum discussion is currently growing with other European users lamenting the loss of their service.
Premium Lite may have been a relatively unknown service to many of us living in the US and other regions that never had access, but based on initial reactions to its discontinuation, it seems to be the Goldilocks “just right” level for those who want to skip ads but don’t have any interest in paying more for YouTube Music or downloading videos for offline viewing.