Maybe they should bring back some form-factor diversity that niche consumer segments could gravitate toward, instead of every manufacturer targeting only the largest (and blandest) portion of the pie and ignoring the rest of it. If it's not clear, I am holding out for some decent "mini-sized" Android option.
The dimensions of the ZenFone are basically the same as the iPhone or S23, so it doesn't represent a meaningful alternative to mainstream form-factor options imo.