I understand if you don’t like them as a company for some of their practices, but man, have you ever actually used Apple TV on a modern device? It’s genuinely the best streaming service out there (technically wise, not the library). As long as it’s priced okay I’m all for this, gimme that sweet sweet 4k50 Dolby vision F1 streams!
Probably because of their anti-consumer practices, anti-repair, how they design products, cables, accessories, and service to maximize profit to the extreme, and their walled garden ecosystem designed to ward off competition.