arguably the worse rebranding ever. the only thing that has changed is the logo and Elon saying "were not Twitter we're now X". Twitter branding is still all over twitter.com, it still called tweets, retweets. Hell, the terms of service are even using both twitter and X Corp.
Not to mention it's still on twitter.com, and changing it to another domain is a borderline impossible amount of work to do for any social media site that size.
I'm waiting for Elon to get rid of the twitter.com domain and forgetting to renew it, and someone swooping in and getting it. Because that's something that would totally happen with his track record.
I just read an article saying Musk has bought xvideos.com. It didn’t say, but I’m guessing he means to turn it into something like YouTube. If so, that’s hilariously misguided.
The man is a joke. As a designer who has done a fair amount of branding work, this is the dumbest rebranding attempt I’ve ever seen. I’ve dealt with some stubbornly clueless clients who had to be talked out of driving their brand off a cliff, but this is next level.
Oh shit, that’s hilarious, too. Someone must have taken it seriously, because the article made my news feed with no mention of it being a meme. He’s such a joke, that’s apparently plausible. I bought it, lol.