ANY effective, long-term collective change REQUIRES that the large majority of people CHANGE THEIR CONSUMPTION HABBITS.
While not great, the private plane stuff is exactly as pointless as the paper straws. Both are ways for everyone to point the finger at everyone else, and not have to change.
If the government implemented the "correct" laws tomorrow, but the populace doesn't want to change their habits, they will vote in people that give them back their old, bad things.
If a company implemented to "correct" processes, but the consumers don't want to pay the necessary price, they go bankrupt, and the company with the "incorrect, but cheap" processes wins.
ALL COLLECTIVE ACTION IS A COLLECTION OF INDIVIDUAL CHANGE. There is no alternative!
You don't solve this by just recycling harder - you solve this with legislative intervention to minimise packaging, ban private jets, retire fossil fuels, and stop massive food waste.
Pointing your finger at the masses and demanding they muster the will to change enough that entire supply chains are forced to retool entirely is naiive to the point of stupidity - people will go for cost and convenience just as predictably as companies will burn down the world for an extra dollar. The systemic change makes that shift quickly and (for the consumer) easy.
Obviously, there are those of us who like to leave their v8 running while in the grocery store and they absolutely need to stop. No emptying the ashtray on the street or going to starbucks every day and get a one use cup every time. But still, I‘m done listening to people telling me I‘m not doing enough.