He got rich off the brand that's basically just himself. That gives gullible idiots the hope that their miserable lives will turn around once they finally "made it" like Musk in their minds did.
There's also this pathological thing of posting even the negative crap about these types of toxic figures, all the time. The attention they receive - positive and negative - is like flies swarming around shit.
"Enough musk spam"... then they proceed to carpet-bomb the goddamned place with musk spam.
Agreed, I literally blocked that community because I was tired of seeing his name all the time and all they ever post is shit about him. I really don't get it.