Amazon faces potential break-up as FTC finalizes antitrust lawsuit | The FTC is getting ready for the big one
Amazon faces potential break-up as FTC finalizes antitrust lawsuit | The FTC is getting ready for the big one
The suit's main allegation is that Amazon abuses its dominance in the market to reward merchants who use its logistics (warehousing, shipping) and advertising services, punish those...
Amazon faces potential break-up as FTC finalizes antitrust lawsuit | The FTC is getting ready for the big one::undefined
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More than half of Amazon's sales come from third-party merchants who this year started paying an average of over 50% commission on every sale, up from 35.2% in 2016, the result of it raising Fulfillment by Amazon fees every year and increasing storage fees.
While paying for Amazon's logistics and advertising services is optional, most merchants consider these, especially advertising, a necessary part of doing business. Moreover, the FTC has reportedly amassed evidence that Amazon disadvantages merchants who don't use the services by giving them lower placements.
Capitalism at its finest... I still remember when Amazon was just a humble online bookstore. How times have changed.
I would be curious if all these influencers pushing FBA (Fulfilled by Amazon) where they got paid for the original thought because there is so much junk flowing into Amazon now especially people trying to use Amazon's logistics.
I can't imagine there is great margin for a product listed on Amazon if half of every sale is given to Amazon for commission.
No doubt this is slimy, but does it make Amazon a monopoly? It seems like a tough case for the FTC to win.
Contrary to popular corporatist disinformation, anti-trust law isn't just for literal control-100.000000%-of-the-market "monopolies." Any company (or colluding group of companies) large enough to unduly influence the market can be subject to it.
That's why it's called "anti-trust" law, not "anti-monopoly" law.
Not sure but giving your own products preferential placement on what you present to the public as an open marketplace is an anti-competitive behavior that they have been caught doing.
Took them ten years to split up AT&T and that was a literal monopoly. Near 100% market share.