I think the best thing about Intel's offering is that they are trying to pitch the value proposition. The cards aren't amazing, the drivers are hit and miss, but every few weeks I see a new update posted bringing the cards closer and closer to parity with the more expensive and established brands. 10% increase one, week 15% increase another; 110% increase was the latest I read, although that might've been OpenCL performance.
Ultimately I hope Intel transitions their capabilities with these Arc cards into modular APU-style designs.
There's already the A380 for like $100 and apparently there's an A310 for around that price as well. They don't perform very well for gaming though, the A3A80 is a bit worse than an RX 580 afaik.
Article mentions the A750 for just $11 more, is that true or is that just a current special discount? A750 is not on sale where I am and I'm not clicking on affiliate links. xD