European Commissioner Thierry Breton and the UK’s Michelle Donelan want Elon Musk to get a grip on gruesome Israel attack videos posted on X.
Elon Musk has until the end of Wednesday to respond to demands from Brussels to remove graphic images and disinformation linked to the violence in Israel from his social network X — or face the full force of Europe's new social media rules.
Thierry Breton, the European Union commissioner who oversees the bloc's Digital Services Act (DSA) rules, wrote to the owner of X, formerly Twitter, to warn Musk of his obligations under the bloc's content rules.
If Musk fails to comply, the EU's rules state X could face fines of up to 6 percent of its revenue for potential wrongdoing. Under the regulations, social media companies are obliged to remove all forms of hate speech, incitement to violence and other gruesome images or propaganda that promote terrorist organizations.
Since Hamas launched its violent attacks on Israel on October 7, X has been flooded with images, videos and hashtags depicting — in graphic detail — how hundreds of Israelis have been murdered or kidnapped. Under X's own policies, such material should also be removed immediately.
Is 6% of X revenue enough to disincentivize him? Is X even making positive net profit? EU needs to get its teeth on and begin doing things like blocking their apps in the regional app stores.
I'm thinking of both. 6% of X revenue is too little, and X not making a positive net profit suggests that Musk wouldn't even care about it because it ends up requiring just a fraction of his wealth to maintain it for the objective he has for it. That it might not be profitable and he's still twerking around with it heavily suggests that he doesn't care about revenue either.
This is not toothless...well it is a bit in that they constantly warn instead of imposing the fines but 6% of revenue has fuck all to do with net profit(which is always positive or else it would be a loss).
EU can only penalize him on revenue (not profit) in the EU. So likely small fries compared to the billions of dollars of devaluation and advertiser revenue he's already squandered on his crusade.