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Six Months Ago NPR Left Twitter. The Effects Have Been Negligible

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Six Months Ago NPR Left Twitter. The Effects Have Been Negligible | Nieman Reports

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  • Six months later, we can see that the effects of leaving Twitter have been negligible. A memo circulated to NPR staff says traffic has dropped by only a single percentage point as a result of leaving Twitter, now officially renamed X, though traffic from the platform was small already and accounted for just under two percent of traffic before the posting stopped. (NPR declined an interview request but shared the memo and other information). While NPR’s main account had 8.7 million followers and the politics account had just under three million, “the platform’s algorithm updates made it increasingly challenging to reach active users; you often saw a near-immediate drop-off in engagement after tweeting and users rarely left the platform,” the memo says.

    • Hopefully that hurts the social media platforms more than they want to admit.

      • It does, social media is very headline driven. I’m not surprised traffic wasn’t affected much

  • Being insufferable is a great way to become redundant. Doesn't matter if you're a platform or a person, rich or poor. Anything can be more trouble than it's worth. And if you are given the chance to stop and think about it, it's probably been true for a while already.

19 comments