YouTube TV, which costs $73 a month, agrees to end "$600 less than cable" ads

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Google has agreed to stop advertising YouTube TV as "$600 less than cable" after losing an appeal of a previous ruling that went against the company.

The National Advertising Review Board (NARB) announced today that it rejected Google's appeal and recommended that the company discontinue the YouTube TV claim.

The National Advertising Division (NAD) previously ruled in Charter's favor but Google appealed the decision to the NARB in August.

A disclosure on the ad said the price was for "new users only" and that the $600 annual savings was "based on a study by SmithGeiger of the published cost of comparable standalone cable in the top 50 Nielsen DMAs, including all fees, taxes, promotion pricing, DVR box rental and service fees, and a 2nd cable box."

Agreeing with the NAD decision, an NARB panel found that the price comparison provided by Google did not justify the "$600 less" claim.

Google said it "disagrees with NARB's determination that people watching the challenged commercials will somehow understand 'cable' to mean something other than traditional cable television," but "intends to modify or cease the disputed advertising claim."

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