Scarlett Johansson hits AI app with legal action for cloning her voice in an ad

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Scarlett Johansson is taking legal action against an AI app developer for using her name and likeness in an online ad, according to a report from Variety.

As reported by Variety, the 22-second ad showed Johansson behind the scenes while filming Black Widow, where she actually says “What’s up guys?

It’s Scarlett and I want you to come with me.” But then, the ad transitions away from Johansson, while an AI-generated voice meant to sound like the actress states: “It’s not limited to avatars only.

At the very bottom of the ad, Variety reports that Convert Software — the developer behind the app — included text that reads: “Images produced by Lisa AI.

It has nothing to do with this person.” Representatives for Johansson tell Variety that the actress was never a spokesperson for the app and that her attorney, Kevin Yorn, “handled the situation in a legal capacity.”

Neither Yorn nor Convert Software responded to The Verge’s request for comment about the nature of the legal action.

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