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Target CEO says shoppers are pulling back, even on groceries

Target CEO Brian Cornell says shoppers are pulling back, even on groceries, as they feel stressed about their budgets.

In an interview with CNBC’s Becky Quick that aired Thursday morning, he emphasized that the retailer has posted seven consecutive quarters of declining sales of discretionary items, such as apparel and toys, in terms of both dollars and units.

“But even in food and beverage categories, over the last few quarters, the units, the number of items they’re buying, has been declining,” he said in the interview.

225 comments
  • I forgot where I saw someone else suggest it... But if you really want to win over shoppers this Black Friday? Don't run a week of discounted TVs. Discount groceries.

  • Don't they do this every year? "Oh, no, we're going to do soooooo badly this holiday season!!1!1!" Only to have record profits, yet again. Set market expectations low then ✨✨dazzle✨✨ them. 🙄 Meanwhile we're all paying more for lower quality plastic.

    • IDK, a few days ago they closed a bunch of stores and claimed it was because people are stealing too much (but turns out they were just lying and wanted to get in a jab at the poor)

  • Most people have an ever dwindling supply of money, while those at the top still believe that the only success metric is endless growth. These two experiences are incompatible.

  • The only time I buy groceries at target is when I go there for something else and find a bag of chips they dont sell at the grocery store.

  • When almost everything is more expensive (and often smaller portions) people can't buy as much.

    Not just groceries either; rent, vehicles, property taxes, insurance, fuel, everything.

225 comments