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Brazilian social media habits


  • My partner is Brazilian
  • I’ve spent time in Brazil
  • There is a large Brazilian community where I live
  • I have multiple friends & colleagues that are from Brazil

Having said all of that, Brazil is massive so I still only have a small sample size to go off of.

The Question I was chatting with my partner about screen time the other day. They were saying that there time has gone down recently (it’s about 6.5 hours per day on average).

If we’re watching a TV show and we pause to get some refreshments, they’ll go straight to Instagram/TikTok while I’m up. It’s not even that I’m up for a long time — like 2 minutes

It got me think about the other Brazilians I know. The vast majority of them would be the same. I noticed this while in Brazil as well, basically everyone used Instagram for news and gossip (all the time).

Again, my sample size is pretty small compared to the population of Brazil but from my experience working and engaging socially with people from all over the world, Brazilians seem to be at the top of this “list” of always being online. Is all of this true (for the most part) across the population or is just skewed significantly for me?

personal context, I average 3.5-4.5 screen on time per day. I do use my phone for work as well, so occasionally it’s higher


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