It's not companies pulling ads that kills the platform. That's not a root cause. Ads pulling out is a consequence.
The root cause of this, is the platform owner choosing to publically engage with a heavily charged emotional minefield where everyone and their dog has chosen hills to die on.
If your goal is to try make Twitter a successful company, wading into that mess is simply not a high quality decision.
This is what got me. 1. I couldn't believe he would come out and say it. 2. When i watch the clip he was saying "Just ask Earth"
What do you mean ask earth? Is it a dumb way of saying "the history books will tell the tale" or "the people will know what happened". Just ask earth... i thought he was advocating about global warming or some shit