Amazon is now automatically playing fullscreen video ads on Fire TV

Our household completely ditched all Amazon products and services 4 or so years ago and never looked back. I shop local and on alternative sites for everything, it took a little adjusting at first. I think we have had to buy something from Amazon maybe once or twice in the last 4 years because I we couldn't get it anywhere else. A few months ago I switched the 1 Amazon product we had owned forever, a Fire Stick to a Roku the first company I had ever used a streaming device from 10-15 years ago, I thought briefly about wiping the Fire Stick and donating it, but decided to toss it with the thought of adding someone else's user data to the Bezos empire.