Next-gen AMD RDNA 4 GPUs reportedly won't compete with Nvidia at the high end | PC Gamer
This sounds like bad news, but is it actually?
I mean, its not like AMD has been able to for several generations. I wouldn't expect them to now.
Though I wish they would, because nVidia is getting away with some bullshit pricing thanks to not having any competition.
AMD seems incapable of competing with Nvidia at the high end, they can't make FSR as good as DLSS and they are still far behind in RT
I think it's more that they're unwilling. AMD goes after low hanging fruit and targets the mass market. In essence, they're willing to let NVIDIA invest in all of the new tech, and then they implement whatever gets popular.
So unless they decide to truly prioritize their GPU business, they'll be happy to target the quiet majority who care mostly about price to performance while focusing on innovating on the CPU side of the business where they make their real money.
I'm sure they could compete on the GPU side if they threw money at the problem, but they don't see a need to when it's decently popular and they're seeing a lot more growth and profit on the CPU side.
If you look at the die sizes, it becomes clear AMD are not targeting the super top end.
If what MLID saying is true then yeah that's possible