I love it, it's a nice bit of kit, and the few gimmicks it has are useful: scheduled charging for better battery life, digital well being stuff to stop me being glued to my phone.
Battery would be a problem for a super power user, but lasts me all day with commuting, reading the web etc. Camera is not on a par with flagships but I rarely take pictures.
Prior to this I had a Huawei until the battery died on me. I upgrade when I have to, I hate consumer upgrade cycles.
I have zero android ecosystem products.
I'm Android/Linux all the way unless work force me to use a Mac, which happens periodically, as part of the great cycle of life.