Motherfuckers moving digits around hoping nobody will notice.
440 -> 400? Nah, too obvious.
440 -> 404? Greasy, let's do that!
That's one of the skudgiest size reductions I have ever seen. It's also not organic. I would pick something else if anyone did that to me.
Beer not found
404, beer not found.
Dang it I was gonna make this same joke.
Well
404, rest of beer not found.
Originally they were going to make it 418mL but they just ended up with cans of spiked tea.
That 440 down to 404 was deliberate as well. Meant to trick the eye at a glance.
I know this is a nearly impossible task, but is anyone regularly tracking and documenting the shrinkflation in products?
That probably means that a ton of things are switching to 404ml cans, because I don't think those are usually custom made for a single beverage.
That is such a ridiculous number, though. As if someone specifically looked for a number where you might miss that it's different from 440 ml.
It's a pub pint.
There are a lot of beer can sizes.Imperial, the common ones are
- 24oz (usually only VERY cheap beer)
- 19.2 oz "imperial" pints (often called stovepipes/smokestacks)
- 16oz pints (usually called tallboys, though larger sizes are ALSO often called tallboys)
- 12oz "classic"/standard cans
- and nips (8.4oz) which I don't know the reason they're the size they are.
However, in bar tradition, a "pub" pint is a typical size, which is what this can is -- about 14oz. These happen a lot since they're served in a shaker pint glass that LOOKS like a typical pint glass but has an extra thick bottom that makes those 2oz disappear. The commonness of this style of glass is why so much EU glassware has the mandatory 40cl line.
Metric cans come in a lot more sizes, but as I understand it the standard ones are 330ml, 440ml, and those same 568ml (19.2oz) stovepipes.
The point is, this ridiculous number is a pub pint. Why that can size exists I do not know.
Where is this at? I've never seen 440ml or 440ml cans in North America. Canned drinks/beers usually come in 355ml (12 US ounces), 473ml (16oz), 500ml (16.9 oz), or 19.2 US ounces (20 British ounces aka British pint). Other less common sizes are 8oz (236ml / Red Bull) and big beer formats like 24oz and 32oz (just shy of a litre).
404ml is around 13.66 US ounces or 14.2 imperial ounces. 440ml is around 14.7 US ounces or 15.5 imperial ounces.
Usually when you get a measurement that's not a nice round number like 500 or 750 it means it was probably converted from some other measurement standard. But both measurements seem completely arbitrary for what I assume is an English speaking country.
I looked through some antique measurements but didn't find anything useful. It seems to be more than half a chungah, but far less than a butt.
Weight of the beer plus the can would be 1lb.
I wonder if the 404ml can is heavier to still make it 1lb.
Looks like Ontario, Canada:
https://millstreetdelivery.com/products/mill-street-cobblestone-stout
Or it’s the same can, with just 404ml inside.
Edit: looking closer, not the same can. But that’ll probably happen….:/
And it's no longer organic!
Mill St brewery was bought by Molson (or other industrial piss maker) a few years back. Total boycott on my part.
I wrote off wicked weed in 2017. I overheard someone say they'd bought themselves back! I can't find any information on that, but I did find this. I thought I'd share.
https://www.newsobserver.com/living/food-drink/article275669121.html
That's the really cheaper part
Those 36 missing millilitres contained all of the organic part unfortunately.
Yeah, the Guinness pint is now 14.9 fucking ounces in the US. Relatives of mine in Ireland confirmed that if they did that shit there, they'd have another rebellion.
If I'm not mistaken, the guinness can is the same size as other US pint (16 oz) cans, but there is less beer volume because of the widget.
What is 440ml to begin with? A propper beer in a can is 500ml, a propper beer in a bottle is 330ml or 500ml. Everything else is a scam.
A lot of imported beers come in 440 ml cans. US ones in particular. But I agree that it feels scammy, because we expect them to be 500 ml.
Lolol that 440 was from the previous round of shrinkflation
That's interesting because most canned and bottled beers in the US are 12 ounces / 354 ml ...
In Norway, we have a law that says grocery stores have to give two prices, one for the product, and one for the product in a compareable size, like 1litre or 1kg for easy comparison. This safeguards againt shrinkflation.
In America grocery stores pretend to do this but switch the units on nearby items to confuse consumers. (e.g. name brand will have price/oz, store brand will be price/g)
Probably happens elsewhere too, I like to think it's malicious but maybe there's a reason.
It's malice.
Shrinkflation still happens, you just get to watch two numbers go up now.
The whole idea by shrinkflation is to hide it from the consumer. By having compareable size standard, you see them doing this. So, no, in this example you only see one price go up. The item price stays the same (since the item size/ammount went down), but the comparable price went up AND you can see it.
Some stores in the USA will list price per oz on the whenever applicable, which is nice, but sadly just a store policy not any regulation.
It also depends on state legislature I believe. There was a customer that came up to me to tell me our signage was incorrectly detailing the price pr. oz or the product oz. (can't remember which now) and I never quite understood why he cared so much. But apparently businesses can get fined or dinged per incorrect signage they have so?
This seems to be everywhere in Canada. Though annoyingly some products won’t share the same unit. Toilet paper tends to either be shown per roll or per foot and makes it difficult to compare.
Aaand Mill Street is now boycotted.
It's just part of the vast near-monopoly of the beer market that is AB InBev. https://en.wikipedia.org/wiki/Mill_Street_Brewery
If you want to boycott them, only buy beer from a small time brewery you know isn't owned by them.
I’m just going to plug the brewers association here. Very good site to look up whether a brewery is independent or owned by a big conglomerate like AB InBev or MillerCoors.
Yes support us small brewers!
I brew 50L for $145-155 Cad
Their brewery was a fun tour, the brew master was fantastic. Pretty good burger too.
Now it's bought up by a large conglomerate so while the organic is still nice, there are much better local options available.
440 to 404oz. Penny pinching is a weird part of capitalism.
404oz? Is this a can for giants?
Yeah but unfortunately they can't find them.
Milliliters. I understand you probably did that reflexively given the print size and location are exactly the same as where a US can would list ounces.
Yeah, I'm the result of the US educational system.
Damn and I thought they had the same amount and I was ready to call shenanigans. I’m still ready to call shenanigans but not for that reason. That’s so deceptive.
"That's not what I meant whan I said to hold my beer."
It used to be organic but they took the carbon out?
I'm still furious about my tea box. Purchased 1 month apart and it went from 25 bags/box to 20 bags/box with the price increases about 16-18% (based on my head math, can't bother to calculate the exact amount)
For a 440ml can of beer, the beer in can + can itself = 1 Imperial Pound [453 grams].
404 Beer not found!
Bottles of Guinness used to have a little plastic "widget" with a nitrogen charge in them. When you opened the bottle the drop in pressure would cause the nitrogen to release and foam up the beer. But the size of the widget meant they could only get 11.2 oz of cold, refreshing stout in the bottle.
Then they removed the widget. I'm not sure if they did anything special to replace the foaming head, but they sure didn't replace the widget with 0.8 oz of beer.
You try to pull this shit in Germany, I dare you
This is the universe telling you you have a drinking problem.
