I think I might cancel. I'm not watching ads and I'm not going to pay the extra $3/mo to opt out. I don't know if I'd end up paying more than the subscription cost in shipping though....
Amazon is not the cheapest option most of the time. I compare prices a lot. What I meant to say was that it appears cheaper due to free shipping and people are lazy and rather pay for prime, pay more than they have to and support a horrible company all at once
See my other reply. Amazon used to be cheap but now it's not the cheapest option most of the time, at least where I live. For some people who are struggling financially cancelling prime might be a good way to save money.