Honestly to me it seems like the harder these massive Web 2.0 corps push for Web3 and trashing their services for an ever increasing profit margin the more I think that a Web 3.0 won't be Blockchain, but I think it will be something decentralized.
The web is increasingly experienced exclusively through social media and with the building of more decentralized services (and the gaining traction) the more I think a decentralized social media future may be unfolding.