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A decade after a disastrous launch, is Apple Maps finally good?

Archived version: https://archive.ph/hguLn

Excerpt (and context):

Apple Maps’ offering might surprise people who remember its disastrous launch in 2012, which the Guardian described as the company’s “first significant failure in years”. Users were more than furious – they were lost, sometimes dangerously so. In Australia, police had to rescue tourists from the huge Murray-Sunset national park, after Maps placed the city of Mildura in the wrong place by more than 40 miles. Some of the motorists located by police had been stranded for 24 hours without food or water. In Ireland, ministers had to complain directly to Apple after a cafe and gardens called “Airfield” was designated by the service as an actual airport.

But mostly the map was just glitchy and unhelpful, its directions always a little off kilter. Users revolted and Apple made a rare retreat, allowing Google Maps to be used as the default on many iPhone apps and apologizing for the product.

43 comments
  • not good, sometimes still trying to use it and get lost from time to time

    • Counter-point. I have used Maps over the past 8-ish years exclusively on three thousands-of-miles cross-country (US) excursions on my motorcycle, I use it to locate unpaved/off-beaten path roads to take, and I use it regularly as my local way finder and when I am in unfamiliar cities. Not once has it lead me astray...

  • I use it constantly in city and rural areas and find it works pretty well for me.

    • Yeah, I’ve been using it for years and it’s been perfectly fine

  • I deliver pizza and I'd say probably half my coworkers use it over Google. I've used both but I think I prefer Google maps.

    I've actually really liked Bing Maps' routing options online but they don't have an app and don't seem to be expanding in that direction

  • 🤖 I'm a bot that provides automatic summaries for articles: ::: spoiler Click here to see the summary But with one earbud in and Siri activated, you can have a friendly voice guide you through a foreign city, drifting you towards cycle lanes and safer routes and navigating often complex one-way systems.

    In my hometown of London, where a lot of cycling routes are pathways in woods or through reservoirs, it has a habit of sending you down these dark and sometimes dangerous paths at night when the streets are much quicker and mostly empty.

    In the post-apocalyptic, post-internet world in HBO’s The Last Of Us, there’s a scene in which the main character Joel, having spent weeks traversing an icy wasteland, happens upon a small cottage inhabited by an old couple.

    As Cue himself recognises, “there are really only two mapmakers left in the world, in ourselves and Google” – and that monopoly of information, says Clancy Wilmott, a professor specialising in digital cartographies at Berkley, has consequences.

    For their part, the Apple Maps engineers I spoke with acknowledged that they were more reliant on AI, aerial photography and existing data in rural settings and were focusing on expanding to more cities.

    I’d say: ‘Once you’re on Ascension and you see the brick column, that driveway right after is mine.’ We’ve been working hard on that as well,” Cue says, adding that the future might be Siri telling you to “make a left at the yellow house”. :::

  • I find it works great for navigation and the map quality is so much better than Google Maps. My only complaints are that it lacks extra features such as business information, reviews, etc. It's better than it used to be but they still use things like Yelp (ugh) at least in my area.

  • I recently purchased a car with CarPlay and use Apple Maps daily. I feel like I'm the only one that finds Apple Maps ok in my city and don't have issues. I do keep Waze on the phone as a backup though because I'm sure one day I will experience what everyone talks about. :D

43 comments