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How do server upkeep costs look like for fediverse stuff?

I'm pretty new to the fediverse, and I find the idea amazing. But one thing concerns me though. How will server owners be able to afford to run servers with massive amounts of data coming through them? Theoretically speaking, if a Reddit migration were to happen how would server upkeep costs look like?

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  • I see four options:

    1. Server owner assumes all costs of the server. Possible if instance is not huge (ideal on a federated environment) or owner has money and will to do it.
    2. Accept donations from users
    3. Require paid subscription to access (and thus becoming private otherwise anyone could still access the server from a free instance)
    4. Run ads on site. Same as 3, users would migrate.

    So I only see 1 and 2 possible