App Store to Be 'Split in Two' Ahead of EU iPhone Sideloading Deadline

Reading the comments from that article is a prime example of how a cult functions.
In reality this will have a 0,002% impact. Most phone users are tech-illiterate and have no idea how to use their devices. You expect these people to go to a different store? On Android you can have other app stores, why don't you have? Because Play Store is default and all app developers want to be where most users are, not on a 3-4% user share store.
It will most likely be background noise in the first months and everyone will go back to the App Store. The only people that will use an alternate store will most likely be the same ones that use F-droid, so 0,002% of the users.
But hey, it's better to scream how this whole thing is making their devices less secure, because Apple told them so.
- It's always about the minority. Just because something fits 99% should not mean this is the only thing in existence, when other ways do not disturb. And one not fulfilled minority there, one not fulfilled there and soon we realise that almost everyone fit in some unfulfilled minority that is not dealed with.
  
  Let's not act like Apple isn't spending millions of dollars in guerrilla marketing campaigns to discredit attempts to open up the ecosystem...
  At this point I assume anyone complaining about sideloading, alt browser engines, etc is a paid shill, because the arguments against are completely ridiculous and fallacious corporate speak.
  
  Seems that people who understand how shit works are the minority. Why does the majority insist on being ignorant?
- On Android you can have other app stores, why don't you have?
  I do I have a Samsung store. Beyond that, the ability to sideload apps is a huge reason I use Android and IOS sucks. I also have apps I've loaded off of web sites and my own LAN.
  
  Some apps can't be posted on store fronts for one or more reasons.
  Private Internet Access: Due to Play store policy, this version lacks the Mace feature. You have to download the full featured app from PIA's website. https://helpdesk.privateinternetaccess.com/guides/android/install-3/android-installing-the-pia-apk-file
  PornHub: Obvious. But the app is genuinely a better experience than the website.
  Side loading definitely has its place and is a welcome change to iOS.
- Tech illiterate Windows users seem to have no problems removing replacing Edge/Bing with Chrome/Google (which, if you've ever tried recently, is quite a painful process - though I suspect it's a lot less painful in the EU where the dark patterns would land them in hot water).
  I think the App Store will only be able to maintain it's dominance in Europe if it's a better experience, for both users and developers, than any of the alternatives.
  The improvements Apple will make to the store to protect their dominant position will be significant.
  
  Are users actually replacing with Chrome on desktop? As often as you're implying?
  I've assumed the vast majority of the significant Edge market share has been due to cases where it's shipped as the default (or Windows pestering users to make it the default). And the majority of Chrome market share the last 5+ years coming from Google deals with OEMs making Chrome the default. Not due to the majority of people seeking out the browser theyve determined is best (or are familiar with). And due to corporate mandates, for business PCs. I don't have data to back this up, though.
  Obviously, people do intentionally switch to either browser for various reasons, but I'd be amazed if it was more than like 10% of the cases at this point.
  
  Look at more practical example. Steam, is so big that other publishers said, no we won't put our games in your store anymore. We don't want to pay you 30%, we will make our own stores. Few years later guess where they came crawling back. I mean really big publishers like EA and Ubisoft, on Windows where you can have a store at the snap of your fingers, you don't need Steam. But because Steam is so big and all people buy from Steam, you need to sell there.
  In case of Apple it will be even worse, who will dare to not publish in their App Store and leave 99% revenue on the table? Yeah.
- This will have impact, on Apple's revenue, which is really what they only care about.
- If it has such a small effect, why is Apple so hell-bent on stopping it?
  
  Because purchases not made in the App Store are purchases Apple isn't making revenue from.
  Mac already can side load and Windows can side load these days as well. Hell my fucking Chromebook that is going on, 7 years old can side load Linux software and Android applications and not any single damn one of my machines have I had a security concern with an app.
  Most people don't even know what side loading is. Apple was hellbent on stopping it because it stops revenue.
- Many Android manufacturers actually have either their own store, or an app that acts as an interface to the Google Play Store. These are installed by default, and subtly pushed over the vanilla Play Store. So I'm guessing millions of users do end up using them.
- I think that's exactly the problem. The real user benefit will be very small, but in order to enable those changes, functionality will be implemented on everyone's phones to support sideloading. In my eyes, this increseas the attack surface against iPhones. Time and time again alt stores have been used to distribute fake apps and malware on Android, and the victims are often those users who haven't asked for sideloading and are unlikely to use it intentionally.
  Yes, maybe this will enable an F-droid equivalent on iPhone and it will be great to have direct access to open-source apps. But is this niche addition worth potentially reducing the security of all iPhones? I'm not convinced.
  
  The real user benefit will be very small
  Time and time again alt stores have been used to distribute fake apps and malware on Android, and the victims are often those users who haven’t asked for sideloading and are unlikely to use it intentionally.
  Can you offer any evidence to back up either of these claims?
  
  But here's the thing - side loading, even on android, is an opt-in feature. The user has to actively go out of their way to sideload an app. Even if an app tries to do it behind your back, you must first enable its ability to do so.
  Yes, this doesn't exist when ADB is involved, but in that case you have to go out of your way to enable USB debugging (and be stupid enough to plug your phone into someone else's computer). The vast majority of iPhones will never have sideloading enabled by their users. The EU isn't grabbing their balls and saying that all users must have it enabled by default, otherwise they'd be going after Android too.

This would actually be a big step for many Android users wanting to try out another OS.
I know for myself that sideloading apps is a must for me on my phone, and if an iPhone could do that, it's at least one step closer for consideration.
- on Apple you are forced to use an Apple ID
  Not entirely true. For most functionality on Android, you also need to be signed in with Google, but you can de-google it. On Apple, it's the same, but you can't de-apple it. You can currently only use the App Store which needs an Apple ID, so you can use without an Apple ID but you lose like 80% of the stuff you could use your phone for.
- Still having to buy completely another device to switch operating systems... Not because the system was not adapted yet, but because of software locks and purposful roadblocks.
- This would actually be a big step for many Android users wanting to try out another OS.
  That's the biggest benefit, competition ripples back and forth across services and improves everything. One thing gets better, so other things have to get better, so everything gets better.
  Knock-on effects are insanely good.
- Nah. As an Android user, the only other OS's I'm interested in are ones that further embrace the Linux ecosystem.
- Apple will find a way to appease the dumbasses in Europe
  I imagine Tim Apple's bottom is shinier than Bender's from all that kissing. One often wonders why people keep drinking the Kool-Aid from such behemoths. Must be something in the water.
  
  but there’s nothing in the law that states they have to let you sideload whatever you choose
  That's pretty much exactly what the law does say.
  The gatekeeper shall allow and technically enable the installation and effective use of third-party software applications or software application stores using, or interoperating with, its operating system and allow those software applications or software application stores to be accessed by means other than the relevant core platform services of that gatekeeper.
  There's a provision for not letting the user actively break the device, but that's it. And it's couched in terms like "if strictly necessary and proportionate" and "provided they are justified", so it's not something Apple can apply on a whim.
  
  Please step on me harder Mr.Apple!
  
  If less options is the only selling point of iOS, then it is a shit OS.
  
  there’s nothing in the law that states they have to let you sideload whatever you choose.
  There is, actually. And there is much more, you also will be able to publish on the App Store without using Apple's payment services for example.
  EU lawmakers are slow, but not completely stupid.

I have no idea why so many of those commenters are anti consumer rights. Android proves that it's not a security issue. Why are they so brain broken that they are actively against opening up their walled garden, like it compromise their apple product purchases in some way.
- except it is a security issue for those not tech savvy I had to enable parental controls on some family members phones cause they enabled side loading somehow and managed to royally fuck up their phone
  
  While not impossible, you have to try fairly hard to fuck up your phone like this. I'd be actively impressed if your story is true (particularly as you used the plural), and if so I'd like to know what they were specifically trying to install that fucked up their phones.
  It's just statistically more likely they downloaded a malicious app from the Play Store than had any chaos side loading.
  
  Not really, it's not much of an issue on Android. iOS will probably do the same, but on Android if you sideload an app that could be malicious, the Play Store has play protect and scans malicious apks like an anti virus. But also phones are much better sandboxed and secured then desktop, so their security against malicious software is much stronger.
- I definitely like my computers (including my phone) being open to me, and I love having f-droid on Android.
  Even so, I think there's a genuine case for security of a walled garden, even though I prefer the alternative.
  Having the option to install 3rd party is another attack surface, and gives a chance for the market - or authoritarian control - to to veer towards not being vetted by that walled garden.
  I.e. if a popular enough developer chooses not to publish through the app store, you either accept their personal guarantees or refuse to use that software. If your job or school decides not to... then what can you do, even if your school is not competent to keep up to date the security of their lowest-bidder bespoke app store?
  But if you can't side-load, there is no option, which makes them use Apple's one with its protection.
  I agree, that hasn't turned out that way on Android... except for phones that don't support Google Play. I hope it never does...
  
  That would mean there's no malware on closed stores, which is simply not true. Besides, you can allow more than one store and still have high security. More to the point Apple doesn't care about protecting your rights, but their margins. More stores means lost profit and that's the only thing Apple cares about.
  Also, assuming big companies are more capable of doing proper security is just flawed way of thinking. Just look at Sony whose hacking and leaking credit card numbers is approaching annual levels. If anything I'd say some security nut will do a significantly better job than Apple, because no company does something if they really don't have to, especially Apple who will opt to glue piece of shoe rubber to push on GPU chip instead of losing a penny on changing soldering paste. And it's not an isolated case either, on iPhone Max series they removed a single drop of adhesive which made sure chips were strengthened when phone bent slightly. They saved pennies there but that caused user's phones to lose touch on displays.
  Just repeating their PR statement doesn't mean that's the correct way to go.
  
  Having the option to install 3rd party is another attack surface, and gives a chance for the market - or authoritarian control - to to veer towards not being vetted by that walled garden.
  Authoritarians are always going to be prefer authoritarian app stores where any app that threatens them can be swifty removed.
  Authoritarians rule in part via suppression of information. All governments can mandate that specific things be or not be installed on devices, it's typically only authoritarians that are afraid of unknown things being installed on devices.
  
  I wish I could simply tell you that you are ignorant and you would think for a moment and recognize it. It's not my crusade to educate you, and people don't like realizing they are wrong, but now it's out there for you to see, perhaps there is hope.
- I'm an anti-Apple advocate and an Android user. And I'm against this law. What good does it bring? These are Apple's devices; let them do whatever they want with them. Don't like how Apple does business? Buy another brand. Advocate against Apple. Suggest alternatives. But do not force them to do things how you like. It's just toxic. I believe that the most anti-consumer thing is when governments try to decide what customers want or need. I hate it when they take me for an idiot (I might often be, but let me make my mistakes and learn from them).
  
  These are Apple's devices
  But that's the thing - they aren't. Not once they're bought. At that point, they're my device, or your device.
  Surely you can see how having a single supplier can be a bad thing, right? That supplier has no incentive to deliver quality. Why would they?
  If you want to start baking cookies and sell them, you need to beat several bakers in your town and several companies in the rest of the country if you ever want to be successful and profitable. This is because there are already several well-established suppliers who have proven they make great cookies - why would anyone buy from you?
  On the other hand if you're the only one selling - you can reduce cocoa content in half to save costs, you can replace quality ingredients with cheaper versions for the same reason, you can increase prices as much as you want - the cookie-seeking customer will still buy, because there are no other options.
  Sure, you can also be the best baker in the world. You can put love and care into every cookie that leaves your shop. You can care about customers and make sure they get the best stuff, because you have a monopoly and you can enforce that view.
  But in reality, what actually happens is that those decisions don't belong to you. They belong to the soulless company that only has one purpose: maximize profits. And you can be the best person ever, but if you're working for a publicly traded company you're at the mercy of shareholders.
  Why would you want this? Forget about apple, why would you want this in any field?
  
  Bill Gates would love you. Microsoft used its position to kill of Netscape. Could you imagine how rich they would be if they could strong arm everyone into only using their products?
  
  This logic makes literally zero sense
  
  Because Apple and Android are a duopoly and virtually a global one. And you throw all the pro-consumer laws at monopolies and duopolies, to strip them of any leverage they might have over consumers
  
  In this case, the government isn't forcing the customer to do anything at all. If you don't care about it, then absolutely nothing will change for you. The only thing it does is provide more options for people who want more options.

I would rather have a “all users must have root access to their devices” or all software must be user replaceable integrated into the law. We let Apple do their own thing, but adventurous users could try installing android and such on the iPhone (similar to how the asahi project is making Linux on M series macs a reality)
- As shown with Android, even if you have root it's not enough, as it won't let you indefinetly support the device when the firmware and drivers are still secret. Freedom of choice for whatever OS you like (meaning that any OS can make a port) would be safer and more liberating, I thing.
  Also, to hell with Android, I want to install Linux on this thing and finally be able to backup all apps, configurations and files via simple "rsync" command or when the screen/touch/battery die install TV-centric OS to at least repurpose this expensive device as new smart TV box :).
  
  Which is why I’m saying all software must be replaceable. If Apple can update firmware, so should the users be able to
- It may not, but that doesn't stop me wanting it.
  
  Why are you simping so hard for corps 💀

Splitting store in two won't get them around the regulation though if both stores have same parent company. Perhaps it will delay EU from punishing them, but they won't get around the issue. EU is not forcing multiple stores without reason. Competition if always good for end users and results in overall better quality of product. Apple doesn't want that because they want to be able to charge whatever they want and you can take it or leave it. Also it has absolutely nothing to do with security or privacy or whatever the excuse people are coming up with. It's just money, the only thing Apple still cares about.
- Competition if always good for end users and results in overall better quality of product.
  Except in the case of ports...
  I think instead of leaning on absolutes, you should just acknowledge that more options are good in this case. From a practical perspective, end-users do not benefit from Apple restricting the app stores allowed on their phone.

Damn it. The UK is not in the EU. 😂
- The never ending cascade of problems Brexit still drags us slowly through.

Moves like this always assume that location equals citizenship. As an EU citizen living in North America, a move like this means that I would not get the remedy that Apple legally owes me (or would owe me if I owned an iOS device)
The main thing I've been sideloading on Android for a decade is a fan implementation of the Dominion card game called Androminion. It was trademark cease and desist removed from the Play Store a decade ago, but you can still get the apk on Github
There's a couple other things. One big gap in both the Google and Apple stores is the complete absence of adult content. I'm amazed there's not more of a clamour for adult apps among either userbase, given that most people don't own a normal computer. Sideloading could plug that gap
- Just change country/region. No location required. If you do it through iOS you might need a payment method, which you don’t need if you’re changing it on the web.
- Androminion is awesome!
- Somebody seems triggered.

Doesn’t the App Store already have separate markets?
- Yes, but for Apple's own profit, not the customers. It's the good old 'divide et impera' strategy
  https://en.m.wikipedia.org/wiki/Divide_and_rule
  
  Here's the summary for the wikipedia article you mentioned in your comment:
  ` Divide and rule policy (Latin: divide et impera), or divide and conquer, in politics and sociology is gaining and maintaining power divisively. Historically and presently, this strategy was and is used in many different ways by empires seeking to expand their territories; however, it has been hard to distinguish between the exploitation of pre-existing divisions by opponents, and the deliberate creation or strengthening of these divisions implied by "divide and rule". The strategy, but not the phrase, applies in many ancient cases: the example of Aulus Gabinius exists, parting the Jewish nation into five conventions, reported by Flavius Josephus in Book I, 169–170 of The Jewish War (De bello Judaico). Strabo also reports in Geographica, 8.7.3 that the Achaean League was gradually dissolved when it became part of the Roman province of Macedonia, as the Romans treated the various states differently, wishing to preserve some and to destroy others.Elements of this technique involve:
  creating or encouraging divisions among the subjects to prevent alliances that could challenge the sovereign and distributing forces so that they overpower each other. aiding and promoting those who are willing to cooperate with the sovereign fostering distrust and enmity between local rulers encouraging meaningless expenditures that reduce the capability for political and military spending `
  ^to ^opt ^out^, ^pm ^me ^'optout'. ^article ^| ^about
  
  Wow, that’d be a really cool name for bureaucracy if it applied here!
  however, it has been hard to distinguish between the exploitation of pre-existing divisions by opponents, and the deliberate creation or strengthening of these divisions implied by "divide and rule".
  In this case, it’s “the exploitation of pre-existing divisions”. It’s not like Apple lobbied for “the European nation” to be split.
  I’m pretty sure it was also for compliance with local laws.
- By country, yeah.

- The title is fine. The trademark is "App Store", Not "Apple App Store".