We pay for 4K, but we don't get more than 720p unless we use some proprietary shit hardware and agree to their super-invasive "privacy policy" - and they expect people to NOT set sail in the high seas? GTFO..
Piracy has changed so much. Back when people were making the transition from p2p to torrents there was very little if any streaming sites.
Nowadays if you sneeze hard enough you're bound to spray down some big name streaming service.
Now there are even whole front ends that allow you to stream whatever you want anytime you want even on a little, but very powerful handheld computer.
I would say that 12% is more on the low end. If you were to factor in ad blocking and the various front ends I mentioned earlier I could see that number going up much higher.