What's the hype with Stanley cups?
What's the hype with Stanley cups?
I work from home and drink from mugs and I don't tiktok, so this whole trendy cup thing is really confusing me.
Do they uncurse bad water or something?
So you'll see some things about how it fits in a car cup holder (Lots of others do too) or how one survived a fire (This is just how insulated bottles like that tend to work) and those are all... good enough... but they're not why there's so much hype. The Hype has been carefully engineered. The head of the company is a Marketing guy, and he basically imported Sneaker culture into a new industry. Stanley Cups are released on a limited basis, with partnerships producing only limited supplies. It's induced scarcity and marketing, people are rushing to get one because if they don't rush, there won't be any more, and that makes more people want to rush to get one.
It's just an insulated cup that is intentionally hard to find sometimes. That's all.
I got my last insulated cup from a hardware store. $7 and change.
No branding at all, just "insulated stainless steel cup"
It's the best cup I've ever had, and I can't even tell people what to look for because the packaging was generic black text on white cardboard, around the base of the cup for stability. That's it.
It was basically xkcd's Brand Identity https://xkcd.com/993/, in cup form.
I forgot I made some hot chocolate one night last week, and when I woke up in the morning, all I had to do was stir it to get the chocolate mixed up well, and it was still warm. Not hot mind you, but warm enough to get me to work. I'd say hot time is 2-4 hours. 5-6 if you slide the lid closed.
Now I want to run some temperature tests but I don't have any temperature sensor and logging programs to do them though.
It's kept ice for 24 hours. I dumped it so no idea how long it CAN hold ice.
Also I have no idea how these times compare to the expensive brands, since I've never owned one. They could be sub-par. But they're infinitely better than the ceramic mugs or Styrofoam/plastic insulated cups I used before, so.... Yeah. They've got that going for them. Which is nice.
There is a brand that basically does exactly what that xkcd comic is talking about.
I know it from Pick n' Pay in South Africa but it seems Canada's "no name" brand probably came first.
Wait, you're not taking about hockey?
I thought the same thing at first and was really confused then I found out they were taking about the drink cups and am even more confused.
It's just a tiktok fad, the Guardian had a good article recently. Normal conspicuous consumption nonsense. They're good quality, have been around for a long time, but now they come in colors. The cynical take would be that it is just the most recent way to visually confirm that someone has no individual personality without actually having to talk to them.
https://www.theguardian.com/lifeandstyle/2024/jan/12/stanley-cups-tumblers-water-bottle-trend
To be fair, I have no individual personality even without a Stanley cup.
You have bested me this time Sir, therefore I ask for this to be settled in the time honored way amongst gentlemen. Slappers only in GoldenEye at dawn.
😂😂😂😂😂😂😂😂
The more cynical take is from a teacher perspective: yay we've regressed back to non sealing straws. And they're easier to knock over.
It's also the biggest excuse to leave class now. Gotta be constantly refilling.
They used to be better. Or at least, the thermos were. I got a modern stanley thermos, from 2020. Holds temp fairly well, but not great. Hot coffee brewed fresh in the morning turns lukewarm by night. Ice cold water turns room temp in a day (no idea why that is).
A girl I used to date still had her father's stanley thermos from the 70s-80s. That fucker could hold temp for ages. Apparently the company got bought out, and replaced the graphite lining with air. Or something like that.
Still, miles better than anything I can get locally.
I don't know about their current quality, they were a buy it for life thing, I have my grandfathers kicking around somewhere, bought in the '50's. I still use it.
- Good quality product
- Suddenly gets popular
- Ramp up production
- Expand product range
- Quality is now shit
- "Anon have you heard of X, they're amazing!!!!!!!!"
(Edit: sorry, I get frustrated by trends)
It doesn't make sense to try to sell a quality product when the demand is based on a fad.
Trendy = bad for the consumer as a principle but it's not as if we have time to constantly second guess everything (without going crazy).
Birkenstock, DocMartens, Red Wing, Church's Kitchenaid, every "luxury" brand you can think of and most products listed on BIFL threads... (Also crocs but I feel they sell at such a low price point to begin with that it doesn't warrant cheaping out. Fake crocs are cheaper and just as durable though.)
All these brands get ultra-popular because one product goes viral which they start producing cheaply and use to grow their business and later, if succesful bring out a "heritage", "pro" or "classic" line for a higher price than the model was going for originally.
I don't think just accepting late stage capitalism dynamics is the best option.
If you're making pies and suddenly everyone wants a pie, you make as many as you can, for as long as it lasts. Maybe hire help. You don't start adding sawdust to the pie to stretch the recipe. These companies go straight to the sawdust option and it's disturbing.
And yet, it's a good quality product.
Plain old consumerism.
Knowing nothing about the trend, I would look at how TikTok makes their money (advertising), and just sort of fill in the blanks from there.
Permanently Deleted
They likely engineered the hype. They had a complete marketing strategy already, well before anyone voluntarily started posting memes about it.
One Ex-Vox Editor made a video about it: https://youtu.be/vrUWQ56GeyU
I think you mean Vox, not Vice (although if he was Vice too, apologies)
You're right! Not that many news sites starting with V...
Here is an alternative Piped link(s):
https://piped.video/vrUWQ56GeyU
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I'm open-source; check me out at GitHub.
The trend baffles me but I can vouch for the brand. I've owned their Go Bottle thermos for a year and I bring it everyday to work because I love hot drinks + the look. Best thermos I've ever had, definitely on the heavy side though.
I had no idea about them until my kid asked for one. She actually likes drinking water with it so it’s a win as far as I’m concerned.
My wife has one and she fills the bastard up with ice and then puts chilled water in first thing in the morning, the narrow bottom means it fits in the cars cupholders, we can run errands all day in Australia in summer and theres still Ice clinking in the bastard at the end of the day.
They work.
Weren't Yeti and Pelican doing it first anyways?
No, Stanley is much older than either of those brands. They are a tool manufacturer that also makes appliances and camping gear. Stanley thermoses were the gold standard for insulated containers in the early 20th century.
Ah right I remember their tools. Interesting
It's effective guerilla marketing, and impressionable people, nothing more. Stanley cups, thermos, whatever, are the same as they've always been.
Almost everybody else here is lying and they're just jealous they didn't get their new cup in whatever shade of unhealthy skin tone fits theirs because they were sold out.
..or is it just me?
Really good video on the subject.
TLDW: sneaker-drop marketing applied to water bottles.
Manufactured scarcity via "drop" "culture".
You can thank your local sneakerhead.
Basically Commodity Fetishism. There's nothing inherently mystical about a Stanley Cup, but thanks to artificial scarcity and hype culture it's now in demand.
They are fantastic, as well as adding a buck of colors and a well timed ad campaign.
Gen z/alpha is learning what x and millennials have known for a while. Stanley makes good shit, and now it's colorful lol