Google Search is losing its 'cached' web page feature
Google Search is losing its 'cached' web page feature
One of Google Search's oldest and best-known features, cache links (aka "cached"), are being retired.
One of Google Search's oldest and best-known features, cache links, are being retired. Best known by the "Cached" button, those are a snapshot of a web page the last time Google indexed it. However, according to Google, they're no longer required.
"It was meant for helping people access pages when way back, you often couldn’t depend on a page loading,” Google's Danny Sullivan wrote. “These days, things have greatly improved. So, it was decided to retire it."
You're viewing a single thread.
They really have just given up on being a good search engine at this point huh?
They are an Ad company, and using cached page doesn't bring ad money to their clients
Make sense, it seems that they have been having lots of meetings regarding how to maximize its revenue
They'll reintroduce the feature with their own ads embedded.
They may not have a choice in the matter. AI-generated pages are set to completely destroy the noise to signal ratio on the web.
Google's business has two aspects, collecting user data and serving ads. If Search stops being relevant people will stop using it, which impacts both aspects negatively.