Vaseline, Velcro, Mace and Styrofoam aren't generic? The fuck? I didn't even know those were trademarked names. Vaseline maybe, but the other three are common enough that I was sure they were generic.
It was previously commercialized as Lightning Fastener in NA, or hookless fastener in contrast with previous "technology".
Non-english languages sometimes have other words for it, if they encountered it before the Zipper was widespread. In Spanish we have cremallera and cierre. Old timers say fecho-de-correr or "fecho eclair" in Portuguese, referring to another patent holder Éclair Prestil.