The fast-food chain’s “dynamic pricing” idea was seized upon and mocked by furious Baconator lovers and rival companies alike.
Wendy’s has spoken to its manager after suggestions that it plans to introduce “surge pricing” to its menu received a decidedly frosty response this week, with the company scrambling to clarify that it has no intention of making itself the Uber of fast-food chains.
Honestly I don't have a problem with surge pricing as long as the average price stays the same as it is now. Meaning if there was a slow time discount equal to the busy time upcharge.
It mostly hurts people who don't have any free time and who can only be there at lunch break or dinner, people who have and need their jobs, they're the ones that will pay more, so fuck this CEO up the ass.