He deleted the brand the way Malcolm X deleted his surname.
If he'd just started a Twitter competitor, with blackjack and doxxing, the only difference would be that Twitter was a bit quieter.
If he'd bought Twitter, the hellsite, and then burned it to the ground as a weird flex, the only difference would be slightly more people using Mastodon.
And in both cases nobody would know he's a complete crybaby. We'd just harbor strong suspicions.
Basically Elon wants to clone WeChat, Chinas all in one app. He could have started from scratch and had an uphill battle with Twitter as the largest competing company or do this instead.
His PR was already getting shitty before buying Twitter, so he pivoted with his rich boy money like always.
He purchased it , destroying it as a competitor for his X website. He gave X recognition immediately as a platform, and hoping that he retains the partial user base of Twitter as the initial backbone for the app he wanted to build in the first place.
Because that’s what fascists do, delete competition
Come on man he was just flexing for the moon boys. They have been showing off their worthless purchases heading straight to zero on Twitter for a few years now and he had to make sure they know who is boss by buying the whole platform and speed running it to zero