"Sponsored recommendations": I pay for Spotify Premium, and yet somehow I'm still the product?

I opened Spotify this morning to be greeted by a modal popup with a "sponsored recommendation".

Why am I seeing ads if I'm already paying for the premium plan!? 😑

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I cancelled my sub after I kept getting bombarded by some Michelle Obama podcast/book thing. Popped up so many times over the course of a week that I just yolo'd out and went with Youtube Premium (which gives Youtube Music as part of the deal).
- Pirate all the things. No love for any corporation.

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